With a diverse network of editors and writers across lifestyle, fashion and style media in the UK and the US. I build and execute strategies that deliver on meaningful PR and personal profiling that drives brand awareness, brand trust and traffic.

I build connections between brands and create and launch partnerships that deliver press, brand equity and brand awareness. I leverage my network of cool brands and tastemakers to design partnerships that standout and insert brands into the consumer zeitgeist.

Cultivate thriving online communities that foster engagement and connection through relationships with influential figures across various niches. From events to campaigns I build meaningful connections to foster long term engagement in digital ecosystems.

Craft content strategies that resonate with audiences and drive meaningful engagement by ensuring that it’s shareable and integrated into wider brand strategy. I use data, trends and knowledge of SEO to optimise content to work hard.

Strategic approach to influencer marketing, coupled with strong relationships with tastemakers and content creators ensures impactful results for brands seeking to elevate their brand presence and drive meaningful connections with their audience.

From defining brand identity and voice to executing cohesive messaging across multiple touchpoints, I ensure consistency and authenticity throughout and always with the customer in mind. I analyse market trends and consumer behaviour to position brands for success in today's dynamic landscape.