Brand consultant, publicist and writer in London.

Having lived & worked in New York, I specialise in launching British brands into the US or vice versa.

I love to take brands out of category and embed them into the cultural zeitgeist through creative partnerships, community building, integrated public relations campaigns, and social media strategies that tell stories.

I work with emerging businesses, founders, tastemakers and new-to-the-scene direct-to-consumer brands to build awareness, brand equity, engagement, community and, ultimately, sales.

Papier

2018 – Current

My role has been at the forefront of shaping the image, voice, and brand identity of category-defining London stationery start-up Papier, focusing on growing brand awareness, loyalty, and equity through creative brand campaigns, original and unique collaborations and brand partnerships, authentic community building, and engagement.

I was part of the team that brought the brand to the US in 2019 and relocated to New York in 2021 to scale and grow awareness in this market.

bloomon

2016 – 2018

I joined the Dutch direct-to-consumer subscription flower brand Bloomon to launch the designs into the UK market. As the brand lead, I delivered results across press, partnerships, a customer events programme, influencer and social management to build brand awareness and loyalty.

Pure Public Relations

2007–2015

I led accounts across travel, tech, lifestyle and interiors in the start-up space, designing campaigns and partnerships that would drive headlines.

I’m passionate about democratising opportunities in creative roles for young people, and I mentor through the Creative Mentor Network.

I use my network of tastemakers, influencers, founders, and brands to support Women for Women, the charity that helps women survivors of war rebuild their lives. I previously served on the She Inspires Me Fundraising Car Boot Committee, which Elle Magazine described as ‘the chicest car boot sale ever.’

I also love reading - please feel free to reach out with any book recommendations.