Leading brand consultant, publicist and writer in Sydney by way of London and New York.

Specialising in brand building, partnerships, growing communities and content strategy.
With over 13 years of experience spanning global brands, VC-backed startups, and fast-paced agencies, she has built and scaled brands across the UK, US, and Australia.

I love to take brands out of category and embed them into the cultural zeitgeist through creative partnerships, community building, integrated campaigns, and by building a solid brand ecosytem that supports brand storytelling.

I work with emerging businesses, founders, tastemakers and new-to-the-scene direct-to-consumer brands to build awareness, brand equity, engagement, community and, ultimately, sales globally.

Papier

2018 – 2025

My role has been at the forefront of shaping the image, voice, and brand identity of category-defining London stationery start-up Papier, focusing on growing brand awareness, loyalty, and equity through creative brand campaigns, original and unique collaborations and brand partnerships, authentic community building, and engagement.

I was part of the team that brought the brand to the US in 2019 and relocated to New York in 2021 to scale and grow awareness in this market.

bloomon

2016 – 2018

I joined the Dutch direct-to-consumer subscription flower brand Bloomon to launch the designs into the UK market. As the brand lead, I delivered results across press, partnerships, a customer events programme, influencer and social management to build brand awareness and loyalty.

Pure Public Relations

2007–2015

I led accounts across travel, tech, lifestyle and interiors in the start-up space, designing campaigns and partnerships that would drive headlines.

Holly writes hi holly, a Substack exploring brand building, partnerships, and content. She also sits on the advisory board for OK Mentor, advocating for equity, access, and greater opportunities for women in creative industries.

I use my network of tastemakers, influencers, founders, and brands to support Women for Women, the charity that helps women survivors of war rebuild their lives. I previously served on the She Inspires Me Fundraising Car Boot Committee, which Elle Magazine described as ‘the chicest car boot sale ever.’

I also love reading - please feel free to reach out with any book recommendations.